Followed by Flipkart and Snapdeal, Amazon also announced the date for their Great Indian Festival sale. It will start from 1st October to 5th, Flipkart’s Big Billion Day sale will start from 2nd October to 6th October. Snapdeal’s Unbox Diwali Sale will also start from October 2nd.
Great Indian Festival
Amazon said that they will give offers in wide range of products including smartphones, tablets, laptops, PCs, musical instruments, stationery products, books, baby products, toys, clothing & accessories, shoes to beauty products, pet products, gourmet foods and gardening accessories.
“This year we recognize and celebrate the big heartedness that underlies festivities and have themed the Great Indian Festival as Tyohar Bade Dilwala. We are delighted to celebrate this with our customers as much as with the entire ecosystem of our sellers, vendors and partners to bring festive cheer all over the country. These marathon 120 hours of the event mark our continuing commitment to work closely with our partners and together bring the biggest sale yet for our customers, with the best ever shopping experience powered by Prime,”
says Amit Agarwal, vice-president and country head, Amazon India.
“My message to my team is very simple—be paranoid because consumers will shop on your site only till the point that they find a better experience elsewhere. So, they need to be extra paranoid that they don’t let down the guard in providing customers the experience they want,”
This time Flipkart should win over Amazon to prove they are the largest eCommerce website in India. If Flipkart gains more sales than Amazon in these sale days, it will help them to raise a fresh round of funds. If Amazon comes out as a big winner then it may force a shakeout in the e-commerce business.