India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators. Google‘s Android market share is 97 percent in India in India according to research firm Strategy Analytics. In terms of shipments, Android seems to retain its position in the second quarter of 2016.
Strategy Analytics’ Executive Director was quoted as
“Android shipped 29.8 million smartphones in India in Q2 2016, growing an impressive 28 percent annually from 23.2 million units in Q2 2015. Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago,”
Last year, in April-June 25.8 million units was the smartphone shipments in India. This increased by 19 percent this year, which is 30.7 million units. Android is definitely dominating the Indian market because of its hardware partners, extensive distribution channels and wide range of low cost applications.
The same Strategy Analytics reports say that the shipments of Apple fell 35 percent year-on-year. The company shipped 0.8 million smartphones in India during April-June, compared with 1.2 million units a year ago in the same time period. This report is in contradiction with Apple’s own report. Apple’s report says they had a 51 percent growth year-on-year in iPhone sales in India during the same period.
Strategy Analytics’ Director Woody Oh was quoted as
“Apple’s smartphone market share has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future,”
If the Strategy Analytics reports about Android market share is true Android a has a very good lead over Apple. Google won’t even need to reduce the pricing in near future.