Facebook decided to fight against Ad blocking mechanism on their platform. If you are using Ad-blocker in your browser to block ads in Facebook, it will soon become useless. Facebook will Force Advertising on ad-block users soon in all their platforms.The message is pretty simple: If you want to use a free service like Facebook, then you have to accept advertisements.
In a blog post, Facebook said, “Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected.”
Facebook recently rolled out the ‘Ad Preference’ feature, which will allow users to opt out of certain advertisement categories which they don’t like. Facebook found that some ad-blocking companies are accepting money from publishers to show ads in Facebook. SO Facebook decided to block these ad-blockers and give the control to users when it comes to viewing ads.
They said, “Some ad blocking companies accept money in exchange for showing ads that they previously blocked — a practice that is at best confusing to people and that reduces the funding needed to support the journalism and other free services that we enjoy on the web.”
Advertising is the biggest revenue of free services like Facebook and other content creators and publishers. Facebook recently found that 200 million internet users all over the world use ad-blocking tools to block advertisements. Facebook asked a research company to find out why internet users block ads in the first place.
As per the findings of Ipsos: “The main reasons cited for using ad blockers include avoiding disruptive ads (69%), ads that slow down their browsing experience (58%) and security / malware risks (56%).”
So Facebook decided to give users more control over which kinds of ad they see in Facebook.
In their blog post, Facebook said, “We’ve designed our ad formats, ad performance and controls to address the underlying reasons people have turned to ad blocking software.”, adding, “As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software.”
The most famous Ad-blocking company ‘Adblock Plus’ has termed Facebook’s decision as ‘anti-user’. In a blog post published after Facebook’s decided to bypass ad-blockers, they said, “This is an unfortunate move, because it takes a dark path against user choice.”
Their blog post said, “If nothing else, all this attention from Facebook shows that ad blocking has finally made the big time. We’re ready for our close up..”