Flipkart already completed two big sales this month. The first one was the Big Billion Day sale, and it was a huge success for the Indian company. Second sale was started silently, just to compete against Amazon, and it ended yesterday. Now the company has announced their third sale of the month – the Big Diwali Sale.
Flipkart Big Diwali Sale
The Big Diwali Sale will start from October 25 and will end on October 28. We can expect a lot of offers and discounts during the 4 days long sale. Flipkart also announced that offers will start early for TVs and Appliances from October 21st itself. For TVs and Appliances, you can get additional 15% cashback on Citibank Credit and Debit cards.
Flipkart also started a ‘Cracker Quiz’ from October 20 to 24, to participate, users will have to find the answer, which is product and add it to their wish list. There will be 6 questions and 20 winners every day.
Flipkart sold 15.5 million units in the five-day long Big Billion Day sale. Amazon achieved 15 million unit’s sale during their first Great Indian Festival sale of the year. According to Flipkart there was a 100 percent rise with orders on EMI and 50 percent for exchange.
Flipkart registered a gross sale of approximately Rs. 3,000 crores during the Big Billion Day sale. This is far less than the company’s internal target to achieve gross sales of Rs.4000-5000 crores during the sale season.
This festive season Flipkart did several things different from last year. It invited frequent buyers to an exclusive preview, showcased larger range of exclusive deals on smartphones, revamped its mobile and desktop interface and used its large base of users to get better discounts from sellers. The facility to exchange products and low-cost loans also helped attract more buyers for higher price products.