One of India’s biggest online festival sale is over. Amazon’s Great Indian Festival Sale was from October 1st to 5th. Flipkart started their Big Billion Day sale from October 2nd to 6th. Snapdeal also launched their Unbox Diwali sale from October 2nd to 6th. Three of India’s manor online retailers gave us lots of offer and discounts, but who won the war?
Flipkart Outsells Amazon during Festive sales
It was Flipkart, the home-grown online retailer has shown a spectacular performance, outselling the close rival Amazon and also, Snapdeal. The combine sales of these three companies were 20 percent more than last year, this year it was around 6500 crores.
“It’s been a very important event for us, it puts us back in a very clear leadership position”
said Binny Bansal, CEO of Flipkart.
During the sale, the company’s most selling products include Apple Inc.’s iPhones, Motorola phones, Xiaomi phones and VU televisions. Flipkart’s numbers include those for its fashion portals Myntra and Jabong.
Flipkart sold 15.5 million units in the five-day long sale. Amazon achieved 15million unit’s sale during their Great Indian Festival sale. According to Flipkart there was a 100 percent rise with orders on EMI and 50 percent for exchange.
Flipkart registered a gross sale of approximately Rs. 3,000 crores during the Big Billion Day sale. This is far less than the company’s internal target to achieve gross sales of Rs.4000-5000 crores during the sale season.
Earlier this week, Flipkart also hit a new record by selling product worth Rs. 1,400 in a single day. Amazon India’s sale numbers are not yet out, but the figures are most likely to be lower than of Indian retail giant. Amazon’s annual Prime subscription service worth Rs. 499 was one of the top selling item during the sale.
This festive season Flipkart did several things different from last year. It invited frequent buyers to an exclusive preview, showcased larger range of exclusive deals on smartphones, revamped its mobile and desktop interface and used its large base of users to get better discounts from sellers. The facility to exchange products and low-cost loans also helped attract more buyers for higher price products.