Apart from Chris Rock’s powerhouse monologue, Leonardo Dicaprio’s first win, and Spotlight’s surprise moment, Google’s Latest Android Ad generated great buzz during the Oscars.
Google has been channeling its “Be together, not the same” motto in its diverse set of commercials and it continues to do the same in the latest iteration that debuted during the Oscars.
While Rock, Paper, and Scissors are miles apart from each other, Google’s Latest Android Ad shows them on the same team.
Here’s the latest Android commercial “Rock, Paper, Scissors” from Oscars:
The same theme was shown in the Android ad that aired at the Grammy’s. It features a pianist playing a normal piano whose each key sounded different. The ad asked — what if each key sounded the same.
Watch the Android commercial “Monotune” from Grammy’s here:
Google has been trying to flip the lack of uniformity among Android devices into an advantage in its current ad campaign. The latest spot reiterates the mobile operating system’s “Be Together, Not the Same” tagline through the childhood game of rock, paper, scissors.
In the ad, a teenaged sheet of paper attending Anthropomorphic High (our name, not Google’s) is being bullied by his pulp-based classmates when an unlikely hero comes to his rescue: A pair of scissors.
Instead of violently slicing the cowering paper in half, scissors and paper become quick buddies. When these new friends venture outside, they see a rock getting harassed by—you guessed it—other rocks. Paper does his thing by scaring off rock, and the three not-at-all-human objects stride victoriously into the sunset.
The spot is a not-so-subtle dig at the iPhone and its closed ecosystem, and perhaps implies some snobbery among Apple fans. While cute, the ad also brings to the fore an issue that’s troubled kids for generations. Rock could obviously just tear through paper, rendering this whole playground ritual a hollow sham.