Vu expanded their TV segment with new 4K HDR TVs and curved TVs in India. The 4K HDR TVs will be available in 65-inch and 75-inch, and it will cost Rs. 1.56 lakh and Rs. 3 lakh respectively. The company named their HDR technology ‘PixelightHDR. The 4K curved TVs will be available in 55-inch and 65-inch panels, and the price will be Rs. 1.55 lakh and 1.85 lakh respectively. The prices are low compared to the 4K HDR models, because these curved TVs do not have HDR support.

The VU HDR TVs will fall under the premium category which will come with features like Ultra dimming, which the company claims to create richer blacks, purer whites and enhanced colour. Further, the TVs also use a proprietary Motion Estimation and Compensation (MEMC) technology that the company calls Ultra Smooth Motion. This feature will insert extra frames into the picture to make it feel smoother. These smart TVs also come with built in WiFi and Ethernet. It also has apps like YouTube and Netflix pre-loaded. Both HDR TVs has four HDMI ports and three USB ports. The 75-inch HDR TV also supports 3D.

VU’s curved TVs are under the company’s Luxury range, and are powered by quad-core CPUs and GPUs. Further, the TVs run on Android Lollipop, and users will be able to access apps such as Opera and Facebook.

The price range of VU HDR TVs are almost half of what other existing market leaders including Sony, Samsung, LG, etc. are offering.

Speaking at the event, Devita Saraf, CEO and Design Head, Vu Technologies, commented “Our revolutionary UHD TV series and the advanced Curve TV undoubtedly are category defining products in their own right. There are no competing products in the industry, with similar features or price points. Discerning consumers who are looking for an all-inclusive techno-luxurious experience in one Television set, the latest range of TVs from Vu’s product stable is the ultimate answer. Braced with first-of-its-kind design features, our TVs make watching anything and everything, a riveting experience.”

“We a have the largest range of TVs after Sony, Samsung and LG with 22 Unique SKUs in the Indian market. We have had 350 percent year-on-year growth since 2013 aiming for a turnover of Rs. 600 crores in 2016-17. With the launch of our new portfolio and many more in the pipeline, we are confident of achieving that goal within the stipulated time frame”, she added.


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