WhatsApp will start sharing the phone number to Facebook. So that Facebook can show more targeted ads, WhatsApp will stay ad free. WhatsApp sharing data with Facebook is not something unexpected, it was supposed to happen anytime since the Facebook’s acquisition.
WhatsApp sharing data with Facebook
WhatsApp was promised to safeguard the user privacy of more than 1 billion users around the world. Don’t worry you can still choose not to share the data with Facebook. Read here how to stop WhatsApp from sharing your data with Facebook. It does take some extra steps to do it. Facebook says, they won’t show any shared phone numbers online or give them to anyone else.
WhatsApp says it will continue to bar traditional display ads from its service.
“We do not want you to have a spammy experience,” the company tells users in a summary of the new policies.
The more controversial change is, sharing WhatsApp users’ mobile phone numbers and device information, such as the type of operating system and other smartphone characteristics with Facebook. The company says, the new data sharing will allow to identify WhatsApp users on Facebook and recommend friends or show targeted advertising.
This is what WhatsApp says on why WhatsApp sharing data with Facebook:
Facebook already has many phone numbers in its database, but many users doesn’t have the most current number. But anyone on WhatsApp must provide a current phone number because that’s how WhatsApp knows where to deliver messages.
WhatsApp has promised to not share user data for advertising. But it was expected after its acquisition by Facebook two years ago. WhatsApp says current users have up to 30 days to accept the new policy terms or stop using the service. Once they accept, they have 30 more days to opt out of sharing with Facebook.
WhatsApp have added a powerful encryption into its services recently, making it impossible for the company or anyone else to read users’ messages. WhatsApp promises that encryption will remain, so neither WhatsApp nor Facebook would be able to use message content for advertising purposes.
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